The signed “We’ve Got Your 6” banner hanging in the Data Dimensions operations facility.
To promote Data Dimensions’ dedication to processing claims from the Veterans Administration as quickly as possible, our Marketing Department created the “We’ve Got Your 6” campaign, which played off the old military saying meaning “We’ve got your back” (six o’clock being slang for the rear position among World War I pilots). More importantly, it illustrated Data Dimensions’ commitment to reducing the processing time for veterans’ claims from 48 hours to less than six hours — a goal that was met.
To inspire our document processors, I designed a large “We’ve Got Your 6 Banner” that was signed by them and hung in the processing center. The same image was also used in smaller posters and cards that employees placed in their ID badge holders. And all employees were given T-shirts with the logo on the front and back.
Data Dimensions employees wear “We’ve Got Your 6” T-shirts as they sign the banner.
These posters were hung throughout Data Dimensions to promote the “We’ve Got Your 6” campaign.
These cards were presented to employees to carry in their ID badge holders.